From a leading expert in the field of environmental marketing comes this landmark book on a subject that is critical to marketing success in today's world -- the impact of environmental issues on the ways consumers choose, buy, and use products and services. You'll get an in-depth look at the demographics, psychographics, and buying behaviors of "green" consumers and discover how to:
-- "Green" your own company practices
-- Put together an actionable plan
-- Communicate both an environmental awareness and a socially responsible corporate image

Kategori: Bøger (usorteret)