Vanessa Freerks analyzes how Baudrillard re-actualizes Nietzsche s On the Genealogy of Morals, investigating how themes and approaches in Baudrillard s Consumer Society, Simulacra and Simulations and Symbolic Exchange and Death resonate with Nietzsche s On the Genealogy of Morals. This book fills a gap in the limited literature available on the relation between Baudrillard s thought to that of Nietzsche and Heidegger. Baudrillard with Nietzsche and Heidegger: A Contrastive Analysis is essential reading for students and scholars of continental philosophy, sociology, and cultural theory.