This is the only up-to-date book to focus on consumer behaviour in sportConsumer behavior is an essential part of any sport marketing or sport business courseCombines theory and cutting-edge research with practical guidance and adviceNew edition includes expanded coverage of topics such as technology, consumer research, consumer decision making and brand architectureE-resources: quizzes exclusively for instructors to assist student learning

Kategori: Bøger (usorteret)

Pris fundet i én butik til 444.95 kr

Opdateret den: 21-09-2025 10:02